Drawing subscribers to your book-related newsletter


Whether you’re an author, publisher or book discovery startup, a mailing list might well be the most valuable asset in your toolbox. A bold statement, no doubt, but one which is rooted in digital reality. As acclaimed blogger Jeff Goins puts it: “At 4.9 billion email accounts worldwide, email outnumbers all the users on Twitter, Facebook, LinkedIn and every other social media channel — combined. That makes it the world’s largest social network.” Unlike a newsfeed, your mailing list belongs to you, and you alone. Drawing subscribers to your book-related newsletter: 7 insider tips

thumbnail courtesy of thebookseller.com